Goodwill Ads Agency

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Terms & Conditions

AdsGoodwill.com

1. Introduction and Acceptance

Welcome to AdsGoodwill.com, operated by Goodwill Ads Agency (“we,” “us,” “our,” or “the Company”). These Terms & Conditions (“Terms,” “Agreement”) govern your use of our website at https://adsgoodwill.com and all associated services, content, and features provided by Goodwill Ads Agency.

By accessing, browsing, or using our website, or by engaging our digital advertising and marketing services, you acknowledge that you have read, understood, and agree to be bound by these Terms & Conditions and our Privacy Policy, which is incorporated herein by reference and available at https://adsgoodwill.com/privacy-policy/.

If you do not agree with any part of these terms, you must not use our website or services. Your continued use of our website and services constitutes acceptance of any modifications to these Terms & Conditions.

For information about our services or to schedule a consultation, please visit: https://adsgoodwill.com/contact-us/

2. Company Information and Services

2.1 About Goodwill Ads Agency

Goodwill Ads Agency is a full-service digital advertising and marketing agency specializing in:

  • Google Ads campaign management and optimization
  • Microsoft Bing Ads advertising services
  • Facebook and Meta advertising campaigns
  • Twitter/X Ads marketing and management
  • Apple Search Ads campaign development
  • Cross-platform advertising strategy and implementation
  • Digital marketing consulting and strategy development
  • Performance analytics and reporting services

For a complete overview of our services, visit: https://adsgoodwill.com/services/

2.2 Service Territories

Our services are available to businesses and organizations in jurisdictions where we are legally authorized to provide digital advertising and marketing services. We reserve the right to refuse service to any individual or entity at our sole discretion.

2.3 Professional Standards

We operate in accordance with:

  • Industry best practices for digital advertising
  • Platform-specific advertising policies and guidelines
  • Applicable advertising regulations and compliance requirements
  • Professional ethical standards for marketing agencies
  • Data protection and privacy regulations

3. Website Usage Terms

3.1 Permitted Use

You may use our website for:

  • Learning about our digital advertising and marketing services
  • Contacting us for business inquiries and consultations
  • Accessing educational content and industry insights
  • Downloading resources and materials we provide
  • Submitting requests for service proposals and information

3.2 Prohibited Use

You may not use our website for:

  • Any unlawful purpose or in violation of applicable laws
  • Transmitting harmful, threatening, abusive, or defamatory content
  • Attempting to gain unauthorized access to our systems or data
  • Interfering with the proper functioning of our website
  • Copying, distributing, or reproducing our content without permission
  • Impersonating our company or employees
  • Collecting personal information about other users
  • Conducting competitive intelligence beyond publicly available information

3.3 User Accounts and Registration

If you create an account on our website:

  • You must provide accurate and complete information
  • You are responsible for maintaining the confidentiality of your account credentials
  • You must notify us immediately of any unauthorized use of your account
  • You are solely responsible for all activities that occur under your account
  • We reserve the right to terminate accounts that violate these Terms

4. Digital Advertising Services Agreement

4.1 Service Engagement Process

Initial Consultation:

  • Discovery call to understand your business goals and advertising needs
  • Analysis of current marketing efforts and competitive landscape
  • Development of customized advertising strategy recommendations
  • Proposal presentation with timeline, budget, and expected outcomes

Service Agreement:

  • Formal contract outlining scope of work, deliverables, and responsibilities
  • Budget allocation and spending authorization procedures
  • Performance metrics and reporting schedule establishment
  • Terms of service duration and renewal options

4.2 Client Responsibilities

Information and Access:

  • Provide accurate business information and marketing materials
  • Grant necessary access to advertising accounts and platforms
  • Supply creative assets, content, and brand guidelines as needed
  • Respond promptly to requests for information and approvals

Compliance and Cooperation:

  • Ensure all provided information and materials comply with applicable laws
  • Cooperate with our team in campaign development and optimization
  • Maintain current business licenses and regulatory compliance
  • Provide feedback and communicate changes in business objectives

Payment and Financial Obligations:

  • Make payments according to agreed-upon schedules and terms
  • Authorize advertising spend budgets and payment methods
  • Maintain adequate funding for advertising campaigns
  • Review and approve invoices and billing statements

4.3 Our Service Commitments

Professional Service Delivery:

  • Develop and implement advertising strategies aligned with your business goals
  • Manage advertising campaigns according to industry best practices
  • Provide regular performance reports and optimization recommendations
  • Maintain confidentiality of your business information and data

Performance and Optimization:

  • Monitor campaign performance and make data-driven optimizations
  • Implement A/B testing and continuous improvement strategies
  • Provide transparent reporting on campaign metrics and ROI
  • Recommend budget adjustments and strategy modifications as needed

Communication and Support:

  • Maintain regular communication through scheduled meetings and reports
  • Provide responsive support for questions and concerns
  • Offer strategic guidance and industry insights
  • Deliver services within agreed-upon timelines and specifications

5. Payment Terms and Billing

5.1 Service Fees and Billing Structure

Management Fees:

  • Monthly retainer fees for ongoing campaign management and optimization
  • Project-based fees for specific campaigns or strategic initiatives
  • Performance-based fees tied to agreed-upon metrics and outcomes
  • Setup fees for new campaign development and account configuration

Advertising Spend:

  • Client-funded advertising budgets managed on behalf of the client
  • Platform fees and costs charged directly by advertising platforms
  • Third-party tool and service costs necessary for campaign implementation
  • Additional costs for premium features and advanced targeting options

5.2 Payment Schedules and Methods

Billing Cycles:

  • Monthly billing for ongoing management services
  • Advance payment required for advertising spend budgets
  • Project milestone payments for specific deliverables
  • Annual payment discounts available for long-term agreements

Payment Methods:

  • Credit card payments through secure payment processing
  • Bank transfers and wire payments for larger amounts
  • Online payment portals for convenient payment management
  • Automatic payment options for recurring monthly services

5.3 Late Payments and Collections

Late Payment Policies:

  • 1.5% monthly finance charge on overdue amounts
  • Service suspension after 30 days of non-payment
  • Account termination and collections referral after 60 days
  • Client responsibility for collection costs and legal fees

Refund and Cancellation Policies:

  • 30-day notice required for service cancellation
  • No refunds for completed work or advertising spend
  • Prorated refunds for unused portions of monthly retainers
  • Campaign data and assets provided upon account closure

6. Intellectual Property Rights

6.1 Our Intellectual Property

Company Assets:

  • Goodwill Ads Agency name, logo, and branding materials
  • Website content, design, and functionality
  • Proprietary methodologies and strategic frameworks
  • Software tools and analytical platforms
  • Training materials and educational content

License to Use:

  • We grant you a limited, non-exclusive license to use our website for its intended purpose
  • This license does not permit copying, modification, or redistribution of our content
  • All rights not expressly granted are reserved by Goodwill Ads Agency

6.2 Client Intellectual Property

Client Assets:

  • Business names, logos, trademarks, and branding materials
  • Product information, images, and marketing content
  • Customer data and proprietary business information
  • Industry-specific knowledge and trade secrets

Usage Rights:

  • Clients grant us necessary rights to use their intellectual property for service delivery
  • We will use client assets only for authorized advertising and marketing purposes
  • Client assets remain the exclusive property of the client
  • We will not share client intellectual property with unauthorized third parties

6.3 Work Product and Deliverables

Campaign Materials:

  • Advertising copy, creative assets, and campaign structures developed for clients
  • Strategic recommendations and optimization insights
  • Performance reports and analytical data
  • Campaign settings and configuration parameters

Ownership Rights:

  • Clients own all custom creative assets and content developed specifically for them
  • We retain rights to our methodologies and strategic frameworks
  • Campaign data and performance insights are shared between parties
  • Both parties may use anonymized case study information for business development

7. Confidentiality and Data Protection

7.1 Confidential Information

Client Confidential Information:

  • Business strategies, financial information, and proprietary data
  • Customer lists, pricing information, and competitive intelligence
  • Marketing plans, product development information, and trade secrets
  • Any information marked as confidential or that should reasonably be considered confidential

Our Confidential Information:

  • Proprietary methodologies and strategic frameworks
  • Client performance data and case study information
  • Vendor relationships and pricing negotiations
  • Internal business processes and competitive strategies

7.2 Confidentiality Obligations

Non-Disclosure Requirements:

  • Both parties agree to maintain strict confidentiality of sensitive information
  • Confidential information may only be used for authorized business purposes
  • Disclosure is limited to employees and contractors with legitimate need to know
  • Confidentiality obligations survive termination of the business relationship

Permitted Disclosures:

  • Information that becomes publicly available through no breach of this agreement
  • Information rightfully received from third parties without confidentiality obligations
  • Information required to be disclosed by law or court order
  • Information necessary for legal defense or enforcement of rights

7.3 Data Security and Protection

Security Measures:

  • Implementation of industry-standard security protocols and procedures
  • Regular security audits and vulnerability assessments
  • Employee training on data protection and confidentiality requirements
  • Secure storage and transmission of all confidential information

Data Breach Response:

  • Immediate notification of any suspected or actual data breaches
  • Coordinated response to minimize impact and prevent further unauthorized access
  • Cooperation with law enforcement and regulatory authorities as required
  • Implementation of corrective measures to prevent future incidents

8. Limitation of Liability and Disclaimers

8.1 Service Disclaimers

Performance Disclaimers:

  • Digital advertising results are influenced by factors beyond our control
  • We cannot guarantee specific performance outcomes or return on investment
  • Market conditions, competition, and platform changes affect campaign performance
  • Historical performance does not guarantee future results

Platform Dependencies:

  • Our services depend on third-party advertising platforms and their policies
  • Platform changes, outages, or policy modifications may affect campaign performance
  • We are not responsible for platform-related issues beyond our control
  • Alternative strategies will be implemented when platforms experience problems

8.2 Limitation of Liability

Liability Limits:

  • Our total liability for any claims related to our services is limited to the fees paid by the client in the 12 months preceding the claim
  • We are not liable for indirect, consequential, special, or punitive damages
  • We are not responsible for lost profits, revenue, or business opportunities
  • Clients are responsible for their own business decisions and outcomes

Exclusions:

  • Liability limitations do not apply to intentional misconduct or gross negligence
  • Certain jurisdictions may not allow limitation of liability for some damages
  • Intellectual property infringement claims are subject to separate liability provisions
  • Confidentiality breaches may result in additional liability exposure

8.3 Indemnification

Client Indemnification:

  • Clients agree to indemnify us against claims arising from their business activities
  • This includes claims related to client products, services, or business practices
  • Clients are responsible for ensuring their content and materials do not infringe third-party rights
  • Indemnification covers legal fees and damages resulting from covered claims

Mutual Indemnification:

  • Both parties agree to mutual indemnification for certain types of claims
  • Each party is responsible for claims arising from their own negligent acts
  • Intellectual property infringement claims are subject to specific indemnification procedures
  • Prompt notice is required for all indemnification claims

9. Advertising Platform Compliance

9.1 Platform Policy Adherence

Google Ads Compliance:

  • All campaigns will comply with Google Ads policies and guidelines
  • We monitor policy updates and implement necessary changes
  • Account suspensions due to client content or business model issues are client responsibility
  • We assist with policy violation resolution and account reinstatement efforts

Meta (Facebook/Instagram) Compliance:

  • Campaigns adhere to Meta advertising policies and community standards
  • Creative content and targeting comply with platform requirements
  • We provide guidance on policy compliance but cannot guarantee approval
  • Policy violations resulting from client business practices are client responsibility

Other Platform Compliance:

  • Microsoft Bing Ads policy compliance and adherence
  • Twitter/X advertising policy compliance and monitoring
  • Apple Search Ads policy compliance for app advertising
  • Emerging platform policy compliance as services expand

9.2 Account Management and Access

Account Ownership:

  • Clients retain ownership of their advertising platform accounts
  • We require administrative access to manage campaigns effectively
  • Account access is revoked upon service termination
  • Clients maintain ultimate control over account settings and permissions

Account Security:

  • We implement security best practices for account access and management
  • Two-factor authentication is required where available
  • Regular access reviews and permission audits are conducted
  • Suspicious activity is reported immediately to account owners

10. Termination and Service Conclusion

10.1 Termination by Either Party

Termination with Notice:

  • Either party may terminate services with 30 days written notice
  • Termination notice must specify the effective date and reason for termination
  • Outstanding obligations and payments remain due through the termination date
  • Transition planning will be provided to ensure minimal business disruption

Immediate Termination:

  • Either party may terminate immediately for material breach of agreement
  • Non-payment of fees for more than 30 days constitutes grounds for immediate termination
  • Violation of confidentiality or intellectual property provisions allows immediate termination
  • Illegal activities or regulatory violations require immediate service termination

10.2 Service Transition and Data Transfer

Campaign Transition:

  • We will provide reasonable assistance in transferring campaign management
  • Account access and permissions will be transferred to client or designated party
  • Campaign settings, targeting parameters, and optimization history will be documented
  • Best practices recommendations will be provided for continued campaign success

Data and Asset Transfer:

  • All client data and assets will be returned or deleted as requested
  • Campaign performance data and reports will be provided in standard formats
  • Creative assets and content developed for the client will be transferred
  • Our proprietary methodologies and frameworks remain our intellectual property

10.3 Post-Termination Obligations

Continuing Obligations:

  • Confidentiality obligations survive termination indefinitely
  • Payment obligations for services rendered remain due
  • Intellectual property rights and restrictions continue to apply
  • Non-solicitation provisions may apply for a specified period

Final Billing and Reconciliation:

  • Final invoice will be provided within 30 days of termination
  • Any outstanding advertising spend or platform fees will be reconciled
  • Refunds for unused services will be calculated and processed
  • Final performance reports will be provided for all active campaigns

11. Dispute Resolution and Legal Provisions

11.1 Dispute Resolution Process

Informal Resolution:

  • Parties agree to attempt good faith resolution of disputes through direct negotiation
  • Disputes should be raised promptly and communicated clearly to the appropriate contact
  • Senior management from both parties will participate in resolution efforts
  • 30-day period for informal resolution before formal proceedings

Mediation:

  • If informal resolution fails, disputes will be submitted to binding mediation
  • Mediation will be conducted by a mutually agreed-upon mediator
  • Mediation costs will be shared equally between the parties
  • Mediation proceedings will be confidential and privileged

Arbitration:

  • Disputes not resolved through mediation will be subject to binding arbitration
  • Arbitration will be conducted under the rules of the American Arbitration Association
  • Arbitration will take place in [Insert Jurisdiction]
  • Arbitrator’s decision will be final and binding on both parties

11.2 Governing Law and Jurisdiction

Applicable Law:

  • These Terms & Conditions are governed by the laws of [Insert State/Province]
  • Federal laws apply where applicable to digital advertising and marketing services
  • International clients are subject to applicable local laws and regulations
  • Conflicts of law principles do not apply to this agreement

Jurisdiction and Venue:

  • Exclusive jurisdiction for legal proceedings is [Insert Specific Jurisdiction]
  • Both parties consent to personal jurisdiction in the specified courts
  • Venue for any legal proceedings is [Insert Specific County/City]
  • This provision applies to all claims and disputes arising from this agreement

11.3 Legal Compliance and Regulatory Matters

Regulatory Compliance:

  • Both parties agree to comply with all applicable laws and regulations
  • Digital advertising compliance with FTC, CAN-SPAM, and other relevant regulations
  • Data protection compliance with GDPR, CCPA, and other privacy laws
  • Industry-specific regulations applicable to client’s business sector

Regulatory Changes:

  • Services may be modified to comply with new laws and regulations
  • Clients will be notified of regulatory changes affecting their campaigns
  • Additional compliance measures may require service modifications or additional fees
  • Non-compliance by either party may result in service termination

12. Force Majeure and Business Continuity

12.1 Force Majeure Events

Covered Events:

  • Natural disasters, pandemics, and other acts of nature
  • Government actions, regulations, or legal restrictions
  • Labor strikes, work stoppages, or supply chain disruptions
  • Technology failures, cyber attacks, or platform outages beyond our control
  • War, terrorism, or other events beyond reasonable control of either party

Force Majeure Procedures:

  • Affected party must promptly notify the other party of the force majeure event
  • Services may be suspended or modified during force majeure events
  • Efforts will be made to minimize impact and restore normal operations
  • Service fees may be adjusted based on actual services delivered

12.2 Business Continuity Planning

Continuity Measures:

  • Backup systems and procedures for critical business functions
  • Alternative communication methods during system outages
  • Remote work capabilities for service delivery continuity
  • Emergency contact procedures for urgent matters

Recovery Procedures:

  • Systematic approach to restoring normal operations after disruptions
  • Priority given to client campaign performance and business impact
  • Regular testing and updating of business continuity plans
  • Post-incident analysis and improvement implementation

13. Privacy and Data Handling

13.1 Data Collection and Use

Our collection and use of personal and business information is governed by our Privacy Policy, available at https://adsgoodwill.com/privacy-policy/. By using our services, you consent to our data practices as described in the Privacy Policy.

Types of Data Collected:

  • Contact information and business details
  • Website usage and analytics data
  • Campaign performance and advertising data
  • Communication records and correspondence
  • Payment and billing information

13.2 Data Sharing and Third-Party Services

Service Providers:

  • We may share data with third-party service providers necessary for service delivery
  • All third-party providers are bound by confidentiality and data protection agreements
  • Data sharing is limited to what is necessary for the specific service
  • We maintain oversight of third-party data handling practices

Platform Integration:

  • Campaign data is shared with advertising platforms as necessary for campaign management
  • Platform data use is governed by their respective privacy policies and terms of service
  • We implement platform-specific data protection measures where available
  • Clients maintain control over their platform account settings and data permissions

13.3 Data Retention and Deletion

Retention Periods:

  • Client data is retained for the duration of the business relationship plus applicable legal requirements
  • Campaign data may be retained for analysis and improvement of services
  • Communication records are maintained according to business record retention policies
  • Payment and billing data is retained according to applicable tax and accounting requirements

Data Deletion:

  • Clients may request deletion of their data upon service termination
  • Some data may be retained for legal compliance or legitimate business interests
  • Anonymized data may be retained for service improvement and industry analysis
  • Secure deletion procedures are used for all data disposal

14. Website Terms and Digital Content

14.1 Website Content and Resources

Educational Content:

  • Blog posts, articles, and industry insights provided for informational purposes
  • Case studies and success stories based on client results (with permission)
  • White papers, guides, and educational resources
  • Webinars, training materials, and best practice documentation

Content Accuracy:

  • We strive to provide accurate and up-to-date information
  • Content is based on our professional experience and industry knowledge
  • Information should not be considered as specific advice for individual situations
  • Users should verify information and consult with professionals as needed

14.2 User-Generated Content

Submission Guidelines:

  • Comments, feedback, and submissions must comply with these Terms & Conditions
  • Content must be original and not infringe on third-party rights
  • Inappropriate, offensive, or harmful content will be removed
  • We reserve the right to moderate and edit user-generated content

Content Rights:

  • Users retain ownership of their original content submissions
  • We may use submitted content for marketing and promotional purposes
  • Attribution will be provided where appropriate and requested
  • Content may be edited for length, clarity, or appropriateness

14.3 Website Functionality and Availability

Service Availability:

  • We strive to maintain website availability 24/7 but cannot guarantee uninterrupted service
  • Scheduled maintenance will be announced in advance when possible
  • Emergency maintenance may be performed without advance notice
  • Alternative communication methods are available during extended outages

Technical Requirements:

  • Modern web browser with JavaScript enabled
  • Stable internet connection for optimal functionality
  • Updated browser and security software recommended
  • Mobile responsiveness for smartphone and tablet access

15. Modifications and Updates

15.1 Terms & Conditions Updates

Modification Rights:

  • We reserve the right to modify these Terms & Conditions at any time
  • Material changes will be communicated to active clients via email
  • Updated terms will be posted on our website with effective date
  • Continued use of services constitutes acceptance of modified terms

Notification Process:

  • Email notification to registered users for significant changes
  • Website banner notification for minor updates and clarifications
  • 30-day advance notice for material changes affecting client rights
  • Opportunity to terminate services if disagreeing with material changes

15.2 Service Updates and Enhancements

Service Evolution:

  • Our services may be updated to incorporate new technologies and best practices
  • Platform integrations may be added or modified based on industry changes
  • New service offerings may be introduced with separate terms and pricing
  • Existing services may be enhanced or discontinued with appropriate notice

Client Communication:

  • Regular updates on service enhancements and new features
  • Training and support for new service capabilities
  • Migration assistance for service changes or discontinuations
  • Feedback opportunities for service improvement initiatives

16. Contact Information and Support

16.1 Business Contact Information

Goodwill Ads Agency
Main Website: https://adsgoodwill.com
Contact Page: https://adsgoodwill.com/contact-us/
Email: [email protected]
Phone: [Insert Phone Number]
Business Hours: [Insert Business Hours]
Physical Address: [Insert Complete Address]

16.2 Legal and Compliance Contacts

Legal Inquiries:
Email: [email protected]

Privacy and Data Protection:
Email: [email protected]

Billing and Payment Issues:
Email: [email protected]

Emergency Contact:
Phone: [Insert Emergency Contact Number]

16.3 Support and Response Times

General Inquiries:

  • Email response within 24 hours during business days
  • Phone support during business hours
  • Emergency support available for critical issues
  • Online support portal for ticket submission and tracking

Client Support:

  • Dedicated account manager for active clients
  • Priority support for campaign-related issues
  • Regular check-in calls and performance reviews
  • Training and onboarding support for new clients

17. Severability and Enforceability

17.1 Severability Provision

If any provision of these Terms & Conditions is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions will continue in full force and effect. The invalid provision will be modified to the minimum extent necessary to make it valid and enforceable while preserving its original intent.

17.2 Waiver

No waiver of any term or condition of this agreement will be effective unless made in writing and signed by both parties. The failure to enforce any provision of these Terms & Conditions will not constitute a waiver of that provision or any other provision.

17.3 Entire Agreement

These Terms & Conditions, together with our Privacy Policy and any signed service agreements, constitute the entire agreement between the parties regarding the subject matter herein. This agreement supersedes all prior negotiations, representations, or agreements relating to the use of our website and services.

18. Effective Date and Acknowledgment

18.1 Effective Date

These Terms & Conditions are effective as of the date first set forth above and will remain in effect until modified or terminated in accordance with the provisions herein.

18.2 User Acknowledgment

By using our website at https://adsgoodwill.com, engaging our services, or submitting any information through our contact forms, you acknowledge that you have read, understood, and agree to be bound by these Terms & Conditions and our Privacy Policy.

18.3 Questions and Clarifications

If you have any questions about these Terms & Conditions or need clarification on any provision, please contact us at [email protected] or visit our contact page at https://adsgoodwill.com/contact-us/.

Document Information:

  • Document Title: Terms & Conditions for AdsGoodwill.com
  • Document Version: 1.0
  • Effective Date: [Insert Date]
  • Next Review Date: [Insert Date + 12 months]
  • Document Owner: Legal and Compliance Department
  • Approval Authority: Chief Executive Officer

Legal Notice: These Terms & Conditions have been prepared for Goodwill Ads Agency and should be reviewed by qualified legal counsel to ensure compliance with applicable laws and regulations in your jurisdiction. This document template is provided for informational purposes and should be customized to reflect your specific business practices and legal requirements.